Todd’s Better Snacks is an innovative new Canadian product that needed the full service agency treatment. Just 6 weeks in and we have crafted, shot and launched an 8 week “Snack Envy” campaign, taken over 100 lifestyle photos and taken their social media accounts from ‘meh’ to ‘stunning!’ In less than 6 weeks, we’ve had consumers posting about the product, magazine editors reaching out to find out more and RDs using Todd’s in their TV segments. We call that success!