Over the last 40 years, Shad has empowered future changemakers through its live-in summer STEAM and entrepreneurship program.

Shad needed a complete rebrand to show that they are much more than a simple summer program for students. Shad’s influential program has and will continue to have a positive impact on Canada and the world through the game-changing careers of Shad grads. The rebrand also needed to portray their recent shift to become purposefully more inclusive economically, socially and geographically more diverse.

“Beautiful. Love it.” These three words sum up how happy the client was throughout the rebrand and website design process. Feedback from all stakeholders was that everyone loved the vibrancy of the new brand and how engaging and clean our designs were.